Wednesday, October 19, 2016

BUSINESS STUDIES
SAMPLE PAPER
2015-16
S.No.
Questions and Answers
Marks and Typology
Unit

1.State any one characteristic of co-ordination.(1)

2.How does management help in increasing efficiency(1)
3.What is meant by “single use plan.?”
4. Laxmi Chemicals Ltd., a soap manufacturing company wanted to increase its market share from 30% to 55% in the long run. A recent report submitted by the Research &Development Department of the company had predicted a growing trend of herbal and organic products. On the basis of this report the company decided to diversify into new variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose, Lavendear, Mogra, Lemon Grass, Green Apple, Strawberry etc. The Unique Selling Proposition (USP) was to promote eco-friendly living in the contemporary life style. The company decided to allocate Rs.30 crores to achieve the objective.
Identify the type of one of the functions of management mentioned above which will help the company to acquire dominant position in the market.
5.Reshu’s father has gifted her shares of a large cement company, with which he had been working. The securities were in physical form. She already has a bank account and does not possess any other forms of securities.
She wished to sell the shares and approached a registered broker for the purpose. Mention one mandatory detail which she will have to provide with the broker.

6.How do rising prices affect the requirement of working capital of an organisation?

7.Good Living Ltd. manufactures mosquito repellent tablets. These tablets are packed in strips of 12 tablets each. Each of these strips are packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.

8.Shreemaya Hotel in Indore was facing a problem of low demand for its rooms due to off season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the Marketing Manager, Mr.Kapoor for his advice. He suggested, that the hotel should announce an offer of ‘3 Days and 2 Nights hotel stay packaged with free breakfast and one day religious visit to Omkarehswar and Mahakaleshwar Temples’. The MD liked the suggestion very much. Identify the promotional tool, which can be used by the hotel, through which large number of prospective pilgrimage tourists, all over the country and also abroad, can be reached, informed and persuaded to use the incentive.

9.State any three points which highlight the importance of delegation for an organisation
10.Explain any two factors affecting price of a product.

‘11.If anything goes wrong with the performance of key activities, the entire organization suffers. Therefore, the organization should focus on them.’ Explain the statement with a suitable example.

12.Aakanksha, Nikita and Parishma are the owners of a handicraft unit in the
urban area of Dibrugarh in Assam, which is involved in the manufacturing and marketing of Sital Pati, traditional mats and Jappi (the traditional headgear). They decided to shift this manufacturing unit to a rural area with an objective of reducing the cost and providing job opportunities to the locals.
They followed the functional structure in this organisation with a view to increasing managerial and operational efficiency.
They assessed and analysed the type and number of employees required, keeping in mind that they had to encourage the women, and the people with special needs belonging to the rural area.
State the next three steps that they will have to undertake, for obtaining a satisfied workforce for their handicraft unit.

13.Saqib Ltd. is a large credit worthy company operating in the Kashmir Valley. It is an export oriented unit, dealing in exclusive embroidered shawls. The floods in the Valley have created many problems for the company. Many craftsmen and workers have been dislocated and raw material has been destroyed. The firm is therefore, unable to get an uninterrupted supply of raw material, and the duration of the production cycle has also increased. To add to the problems of the organisation, the suppliers of raw material who were earlier selling on credit are asking the company, for advance payment or cash payment on delivery. The company is facing a liquidity crisis. The CEO of the company feels that taking a bank loan is the only option with the company to meet its short term shortage of cash.
As a finance manager of the company name and explain the alternative to bank borrowing that the company can use to resolve the crisis.



14.Nutan Tiffin Box service was started in Mumbai by Mumbai Dabbawalas. The Dabbawalas who are the soul of entire Mumbai aim to provide prompt and efficient services by providing tasty homemade tiffin to all office goers at right time and place. The service is uninterrupted even on the days of bad weather, political unrest and social disturbances. Recently they have started online booking system through their website ‘mydabbawala.com’. Owing to their tremendous popularity amongst the happy and satisfied customers and members, the dabbawalas were invited as guest lecturers by top business schools. The Dabbawalas operate in a group of 25-30 people along with a group leader. Each group teams up with other groups in order to deliver the tiffin on time. They are not transferred on frequent basis as they have to remember the addresses of their customers. They follow certain rules while doing trade- No alcohol during working hours; No leave without permission; Wearing of white cap & carrying ID cards during business hours.
Recently on the suggestion of a few self motivated fellow men, the dabbawalas thought out and executed a plan of providing food left in tiffins by customers to slum children. They have instructed their customers to place red sticker if food is left in the tiffin, to be fed to poor children later.
a) State any one principle of management given by Fayol & one characteristic of management mentioned in the above case.
b) Give any two values which the Dabbawalas want to communicate to the society.
(2+2)=4

15.Kiran Industries is a company manufacturing office furniture. The company
chose to diversify its operations to improve its growth potential and increase market share. As the project was important many alternatives were generated for the purpose and were thoroughly discussed amongst the members of the organisation. After evaluating the various alternatives Sukhvinder, the Managing Director of the company decided that they should add ‘Home Interiors and Furnishings’ as a new line of business activity.
a) Name the framework, which the diversified organisation should adopt, to enable it to cope with the emerging complexity? Give one reason in support of your answer.
b) State any two limitations of this framework.

16.Mrs. Rajlaxmi is working as the Human Resource Consultant in a firm manufacturing cosmetic, which is facing a problem of high employee turnover. The CEO of the company has invited suggestions from her for retaining the talented employees & reducing the employee turnover. Mrs. Rajlaxmi recommends that the good employees be rewarded in a way that it creates a feeling of ownership among the employees and at the same time makes them contribute towards the growth of the organization.
a) Identify the incentive and explain its type, which has been suggested by Mrs. Rajlaxmi to the CEO of the company.
b) Also explain any two other incentives of the same type.

17.Enumerate any two techniques of scientific management.

18.“A financial market is for the creation and exchange of financial assets.” Explain any two of its functions.

19.“Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country,” says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a facebook page, asked people what they wanted, and they came up with a list of about 100 places and tied up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered for fresh tea leaves from Darjeeling. Through their business they wished to bridge the gap between sellers and buyers. The business is now worth millions.
Explain any two important activities that Anoushka and Sumeet will have to be involved in for making the goods available to the customers at the right place, in the right quantity and at the right time.

20.Joseph Bros. was a firm manufacturing jute lamp shades. It uses left over jute pieces from various jute factories to manufacture economical lamp shades which are supplied to various hotels in nearby towns. It employs men and women from nearby villages as workers for creating good lamp shade designs.
Joseph Bros., is not able to meet its targets. Namish, the supervisor of the company, was told to analyse the reasons for the poor performance. Namish found following problems and suggested certain solutions in the working of the business. The number of workers employed was less than what was required for the work. As a result, the existing workers were overburdened. The firm decided to search for new workers and it asked the present employees to introduce candidates or recommend their friends and relatives to the firm. This enabled the firm in "putting people to jobs" and assured attainment of objectives according to plans.
(2+1+2)=5

a) Identify the functions of management being performed by the firm in the above situation.
b) Name the concept and its source used by the firm to attract more workers for the firm.
c) State any two values being followed by Jacob Bros.

21Suhasini a home science graduate from a reputed college has recently done a cookery course. She wished to start her own venture with a goal to provide ‘health food’ at reasonable price. She discussed her idea with her teacher (mentor) who encouraged her. After analyzing various options for starting her business venture, they shortlisted the option to sell readymade and ‘ready to make’ vegetable shakes and sattu milk shakes. Then, they both weighed the pros and cons of both the shortlisted options.
a) Name the function of management being discussed above and give any one of its characteristics.
b) Also briefly discuss any three limitations of the function discussed in the case.


22.State any five semantic barriers to communication in an organization.(5)

23“A good understanding of environment by business managers enables them not only to identity and evaluate but also to react to the forces external to their firm.”
In the light of the above statement explain any four points of importance of understanding business environment by a manager.


24 Shalini, after acquiring a degree in Hotel Management and Business Administation took over her family food processing company of manufacturing pickles, jams and squashes. The business was established by her great grandmother and was doing reasonably well. However the fixed operating costs of the business were high and the cash flow position was weak. She wanted to undertake modernisation of the existing business to introduce the latest manufacturing processes and diversify into the market of chocolates and candies. She was very enthusiastic and approached a finance consultant, who told her that approximately Rs.50 lakh would be required for undertaking the modernization and expansion programme. He also informed her that the stock market was going through a bullish phase.
(a) Keeping the above considerations in mind, name the source of finance Shalini should not choose for financing the modernization and expansion of her food processing business. Give one reason in support of your answer.
(b) Explain any two other factors, apart from those stated in the above situation, which Shalini should keep in mind while taking this decision.

25 Aman a degree holder in Entrepreneurship came to know about Piplantri Village located in Rajasthan, where in 2006 an initiative was started, in which 111 trees are planted every time a girl child is born.
To keep termites away from the trees the villagers have planted 2.5 million Aloe Vera plants around the trees. This has turned the village into an oasis, as the planting of trees led to higher water levels.
Aman decided to visit the village to start a business unit, for the processing and marketing of Aloe Vera into juices, gels and other products.
However, on visiting the village Aman found that the villagers were
suffering exploitation at the hands of local merchants who were engaged in unscrupulous, exploitative trade practices like hoarding and black marketing of food productsand also selling unsafe, adulterated products to the villagers.
After looking at their plight instead of a business organisation he decided to set up an organisation for the protection and promotion of the consumer interest of the villagers.
State the functions that the organisation established by Aman will be performing. (Any six points)

Wednesday, October 12, 2016

Marketing strategy







BUSINESS STUDIES PROJECT CLASS 12TH ON CELLPHONE

value based questions

BUSINESS STUDIES
CLASS – XII
VALUE-BASED QUESTIONS
Unit I Nature and Significance of Management.
1) Management of Global Ltd. Fulfils all its objectives and the organization is able to
work effectively and efficiently. It is using environment friendly methods of
production and disposing off the waste material either by recycling it or using the
same for landfill in such a manner that the aquatic life is not disturbed. Thus it also
provides employment opportunities to the disadvantaged sections of the society.
a) Identify the objective of management of Global Ltd. Which it wants to fulfill by
doing the above activities.
b) State any two other objectives that the management of Global Ltd. Should fulfil.
c) Identify any two values which management of Global Ltd. Can communicate
through fulfilling the objectives as stated in part (b)
d) Identify any two values which Global Ltd desires to emphasise through its above
stated activities.
Ans a) Social objective
b) i) Organisational objective. Ii) Personal objective.
c) i) Opportunity for Growth ii) Harmony among the employees of the
organization.
d) i) Waste management: By using the waste material for recycling & landfill.
ii) Responsibility towards disadvantaged sections of society. By providing
employment opportunities to the disadvantaged sections of the society.
2) Unique Ltd. is engaged in manufacturing electrical appliances. The company has
been facing lot of problems for the last few months because of chaos between two
departments i.e. Production department and sales department. Sales department
blames production Department for delayed productions. However, production
department blames sales Department for poor sales. The force that integrates the two
departments is missing.
a) Identify the missing force in the above case and list its two characteristics.
b) List any two values which can be cultivated among the employees by using the
force identified in (a) above.
Ans: A) Co ordination.
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